Welcome

 Welcome to

Cape Town, South Africa

Cape Town, on the tip of the African continent at the foot of the iconic World heritage site, Table Mountain, is proud to host the first ever Association for Business Communication (ABC) conference in Africa.

As a country with both first and third world conditions, characterised by pockets of world-class infrastructure and democratic institutions as well as huge inequality and poverty, South Africa grapples with the challenges faced by many developing nations.

The Professional Communication Unit in the School of Management Studies in the Commerce Faculty at the University of Cape Town is your official host. From the above, four major areas of interest emerge which underscore this conference: professional communication, management studies, business and commerce as well as education and scholarship.

With the advent of new media where, for instance, hundreds of YouTube videos and millions of tweets are posted every minute globally, companies and institutions struggle to control and manage their messages, both positive and negative. Viral communication allows every echelon of society access to environmental, social and financial data that in the past companies could control, gate keep and manage. Negative messages, in particular, could be delayed, re-scripted, even suppressed. 

This so-called openness, however, did not warn many powerful constituents of the financial crash of 2008 (let alone contribute to its prevention), and the results of this meltdown are still being globally felt many years later. The conference seeks to be a meeting place for both scholars and workplace practitioners to discuss and debate a wide range of communicative and numerate topics.

 

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